WordPress AI: Worth it or no?

In the era of rapid ai development, we are witnessing its deep integration into all aspects of digital technology. WordPress, as one of the most popular website creation platforms, is actively incorporating AI innovations into its ecosystem.

Leading page builders like WordPress Elementor and Divi Builder have already introduced advanced AI features. These tools now offer not only website creation with minimal programming but also intelligent content generation, automatic block formation, and assistance in page structuring.

WordPress builders AI Integration

Elementor Page Builder

Elementor websites recently gained the ability to generate content and possible blocks for pages using AI. While this naturally doesn’t compare to pre-developed design, it can help develop the structure of supporting pages. There’s also the ability to generate content parts, headlines, and brief page descriptions based on existing content or a short input phrase, which can be useful when creating initial content.

Pros:

  • Quick generation of basic content and page structure
  • Assistance in creating headlines and descriptions
  • Preliminary image generation
  • Time savings in developing supporting pages
  • Ability to generate content based on existing materials

Cons:

  • Generated content quality can be unpredictable
  • Need for thorough verification and editing of generated material
  • Limited customization options compared to manual development
  • Risk of creating generic content that doesn’t stand out from competitors
  • Dependency on Elementor Pro subscription for AI features

Divi Builder

From the other side Divi AI also provides several useful features for web development:

  • AI integration for creating custom layouts and designs
  • Generation of unique styles and color schemes based on input parameters
  • Quick creation of responsive templates
  • Automatic design variation creation for A/B testing
  • Assistance in optimizing existing layouts for better performance

Divi includes tools for:

  • Generating SEO-optimized content
  • Creating CTAs and buttons
  • Optimizing images and media content
  • Automatic creation of meta descriptions and headlines

WordPress SEO and AI Trends

Don’t forget about AI integration in popular plugins like Yoast SEO, Rank Math, and others responsible for on-page SEO settings. In recent updates, they added AI personalization capabilities, including filling meta tag content such as SEO title & SEO description.

Features like keyword research and content generation based on user input have been added. This has both advantages and disadvantages.

Pros:

  • Quick generation of meta descriptions and title tags
  • Competitive keyword analysis
  • Time savings in basic SEO optimization
  • Help with creating structured data
  • Automatic content improvement recommendations

Cons:

  • Possible inaccuracy in keyword selection
  • Generic generated meta-descriptions
  • Risk of creating non-unique content
  • Final content heavily depends on input data
  • Need to double-check AI-suggested content

In conclusion

AI integration in WordPress presents a dual situation. On one hand, AI tools significantly simplify and speed up many development processes, especially for beginners or when launching a basic product version. They can be particularly useful when working on secondary pages and in the initial stages of SEO optimization.

It’s important to understand that AI cannot yet fully replace human experience and creativity. Creating truly quality and unique websites still requires active participation from professionals who can:

  • Adapt and improve AI-generated content
  • Ensure uniqueness and brand consistency
  • Control quality and relevance of materials
  • Create truly distinctive design